She appeared in 33 episodes.Īfter her hiatus, Burns returned to television. Burns joined the cast of the action drama series Baywatch in 1998 and subsequently starred in Baywatch 's second rendition, Baywatch: Hawaii, until she left the show owing to her first pregnancy. Burns began her television career in 1995, portraying the supporting character Peg in the Spanish- American teen sitcom Out of the Blue (1995–1996), appearing in all episodes. People around the world are more the same than they are different.Brooke Elizabeth Burns (born March 16, 1978) is an American fashion model, game show host, actress, and television personality. “We’ve had to tweak a few things in the US, mainly around language and how we sell, but American ladies like the same gemstones that British ladies like. The US market is straightforward for Rocks TV, says Bennett, as it is so like to the UK: The company, which already owns seven mines in the Americas, has re-entered the US market through its brand Rocks TV. One key way for Gems TV to grow is by expanding its geographical reach. “We’ve averaged a donation of around £500,000 a year, but now we’re aiming to raise £5m a year,” he says. can then sell it through its shopping channel, with all proceeds going to charity. First, by selling products made in disadvantaged communities, and secondly convincing other companies’ to donate excess stock. His charity,, is the world’s only not-for-profit shopping channel.Į raises this money in two ways. Net margins for the business are “around 6%” after overheads.īennett says that growth is important to him not just for the money, but because it means he can give more. The business will turn over £100m this year, with 500 employees based near Birmingham. The presenters mix their sales patter with jokes and high jinks that have viewers dialing in at a furious rate – up to 3,000 calls an hour, and everyone who gets through to the call centre wants to buy, making up to £250,000 worth of business in just four hours. The company broadcasts 24 hours a day, every day of the year, helped by a team of presenters who talk minerology for four hours at a time. It is safe to say that Bennett has managed to turn his business back around. Today, Gems TV is one of the UK’s largest jewelry retailers, competing against the top bricks-and-mortar businesses. Within several months it was back on track.” “We sold off all the fake jewelry and brought the prices down. “We managed to turn the business around almost overnight,” says Bennett. Having sold it for “tens of millions” in 2006, Bennett bought the business back for £3.2m in 2010. So rather than wait for that to happen, we decided to buy it back,” Bennett explains. “Right before I bought it back, they closed down the US, German and Chinese divisions of the company, and they were on the cusp of closing down the UK. They wanted to get rid of it and Bennett was in a good position to buy it back. By June 2010, Gems TV’s new owners had had enough. Yet it quickly went from being extremely successful to being a disaster, with the new owners closing down divisions to try and stop the bleeding,” Bennett explains.Īlthough Bennett had nothing to do with Gems TV anymore, it was not easy to watch the company he painstakingly built go down. “When I sold the business, it was still making a large profit. “If you had a checklist of things you could do to really screw up a business, they checked them all.”īy the beginning of 2010, Gems TV’s new owners had to take drastic measures to keep the business afloat, closing factories and making staff redundant. They lost sight of the business and the gemstone hobbyists just stopped collecting,” he says. “They thought they were jewellers, but Gems TV was always about creating hobbies for people, helping them to collect beautiful gemstones.”įrom introducing glass jewelry to reducing manufacturing operations and buying from other suppliers – which made products more expensive – the business that Bennett had sold started to fail. What Thaigems got wrong, he says, is that they thought Gems TV was just about the jewelry. And, because we cut out the middle man, we could make it affordable, rather than our customers needing to have the wealth of a king or queen,” explains Bennett. “It wasn’t about the jewelry, but about selling elements from the earth that are precious. What had made Gems TV different from the competition was that the brand was built on selling genuine gemstones, helping its customers become gemstone hobbyists.
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